"IS THE UNI FUN?": can transactional distance theory be used as a theoretical framework in understanding the chat content of a university moderated Facebook page?
| dc.contributor.advisor | Dejardins, Francois | |
| dc.contributor.advisor | VanOostveen, Roland | |
| dc.contributor.author | Stokes, Joe | |
| dc.date.accessioned | 2014-03-27T16:43:12Z | |
| dc.date.accessioned | 2022-03-29T20:00:11Z | |
| dc.date.available | 2014-03-27T16:43:12Z | |
| dc.date.available | 2022-03-29T20:00:11Z | |
| dc.date.issued | 2011-08-01 | |
| dc.degree.discipline | Education | en |
| dc.degree.level | Master of Education (MEd) | en |
| dc.description.abstract | Social Networking sites are being used by post-secondary institutions to engage their prospective and current student populations. The communication that results from these online interactions can be placed within the context of the theory of transactional distance; a widely accepted framework for understanding distance education. This study looked at Facebook wall chat posts on a university moderated Facebook fan or like page over a 2 year period. Chat posts were then categorized by transaction type to fit within a transactional distance model. As a result of the research, it was found that transactional distance can be an acceptable framework for understanding Facebook Communication. By applying properties of transactional distance, moderators of post-secondary Facebook pages can engage further the users who are active within their social networking communities. | en |
| dc.description.sponsorship | University of Ontario Institute of Technology | en |
| dc.identifier.uri | https://hdl.handle.net/10155/408 | |
| dc.language.iso | en | en |
| dc.subject | Transactional Distance | en |
| dc.subject | en | |
| dc.subject | Social network | en |
| dc.title | "IS THE UNI FUN?": can transactional distance theory be used as a theoretical framework in understanding the chat content of a university moderated Facebook page? | en |
| dc.type | Master's Project | en |